Business Presentations
1. Preparation-
You should ALWAYS prepare for a presentation.
a. Audience-
Who will I be giving the presentation to?
b. Venue-
Where will the presentation be given?
What equipment do I need and is it available?
c. Objective-
What do I want to do in the presentation?
a. Do I
want to inform the audience about my company?
b. Do I
want to persuade the audience that my company is the right choice for them?
c. Do I
want to train the audience to do something?
d. Do I
want to see the audience a product?
d. Time
and length- Is there a time limit for the presentation? How long will it take for questions and
answers?
e. Method-
What approach do I want to use?
a. formal/
informal
b. visual
aids/ PowerPoint
c. serious/
humorous
f. Content-
What exactly will I say?
g. Structure
Presentations
are organized in three parts, followed by questions:
Beginning
|
Short
introduction
|
|
Middle
|
Body
of presentation
|
|
End
|
Short
conclusion
|
|
Questions and Answers
|
2. Delivery-
How will you make the presentation?
a. Nerves-Everyone
is nervous at the beginning, but if you memorize your presentation and focus on
it, it will help you calm down.
b. Audience
Rapport- Each person should feel that you are speaking directly to him or her.
This means that you must look at
each person in turn - in as natural a way as possible. This will also give you
the opportunity to detect signs of boredom, disinterest or even disagreement,
allowing you to modify your presentation as appropriate.
c. Body
Language- What you do not say is at least as important as what you do say. Your
body is speaking to your audience even before you open your mouth. Your
clothes, your walk, your glasses, your haircut, your expression - it is from
these that your audience forms its first impression as you enter the room. You can use this to your advantage and guide
the audience with it.
d. Cultural
Considerations- Cultural differences can also be seen in body language. Be aware of any differences in culture in the
audience to which you’re giving the presentation.
e. Voice
Quality- It is, of course, important that your audience be able to hear you
clearly throughout your presentation.
You should also vary your voice, so that it interest the audience and
guides them through the presentation.
You can do this in many different ways.
i. Speed-
You can speak at a normal rate, speed up or even stop or pause to give emphasis
to something that you have just said.
ii. Intonation-
you can change the pitch of your voice. You can speak in a high tone. You can
speak in a low tone.
iii. Volume-
you can speak at normal volume, you can speak loudly and you can speak quietly.
Lowering your voice and speaking quietly can again attract your audience's
interest.
f. Visual
Aids- 80% of what we learn comes through our eyes, so that means that visual
aids, if you choose to use them, are very important. non-native English speakers need not worry so much about spoken English - they
can rely more heavily on visual aids
g. Audience
Reaction- If you receive particularly awkward questions, you might suggest that
the questioners ask their questions after your presentation. This is also a good suggestion for questions
that you don’t understand.
3. Language
of a Presentation
a. Use
simple and clear language. Don’t use
terms or words that you aren’t sure that your audience will understand.
b. Signpost
your presentation- how can your audience know where they are? How can they know
the structure of your presentation? How can they know what is coming next? They
know because you tell them.
Because you put up signposts for them, at the beginning and all
along the route. This technique is called 'signposting' (or 'signaling'). During your introduction, you
should tell your audience what the structure of your presentation is.
Signposting
|
|
Function
|
Language
|
Introducing
the subject
|
|
Finishing
one subject...
|
|
...and
starting another
|
|
Analyzing
a point and giving recommendations
|
|
Giving
an example
|
|
Dealing
with questions
|
|
Summarizing
and concluding
|
|
Ordering
|
|
4. The
presentation itself - As a general rule in communication, repetition is
valuable. In presentations, there is a golden rule about repetition: Say what you are going to say, say it, then
say what you have just said. In other
words, use the three parts of your presentation to reinforce your message. In
the introduction, you tell your audience what your message is going to be. In
the body, you tell your audience your real message. In the conclusion, you
summarize what your message was.
a. Introduction-
You should use the introduction to:
i. welcome
your audience,
ii. introduce
your subject,
iii. outline the structure of your presentation,
iv. give
instructions about questions
Function
|
Possible
language
|
1
Welcoming your audience
|
|
2
Introducing your subject
|
|
3
Outlining your structure
|
|
4
Giving instructions about questions
|
|
b. Body-
This is the “real” presentation. The
body should be well structured, divided up logically, with plenty of carefully
spaced visuals.
i. Remember
these key points while delivering the body of your presentation:
1. do
not hurry
2. be
enthusiastic
3. give
time on visuals
4. maintain
eye contact
5. modulate
your voice
6. look
friendly
7. keep
to your structure
8. use
your notes
9. signpost
throughout
10. remain
polite when dealing with difficult questions
c. Conclusion-
Use the conclusion to:
i. Sum up
ii. (Give recommendations if appropriate)
iii. Thank your audience
iv. Invite questions
Function
|
Possible
language
|
1
Summing up
|
|
2
Giving recommendations
|
|
3
Thanking your audience
|
|
4
Inviting questions
|
|
d. Questions-
Questions are a good opportunity for you to interact with your audience. It may
be helpful for you to try to predict what questions will be asked so that you
can prepare your response in advance. You may wish to accept questions at any
time during your presentation, or to keep a time for questions after your
presentation. Normally, it's your decision, and you should make it clear during
the introduction. Be polite with all questioners, even if they ask difficult
questions. They are showing interest in what you have to say and they deserve
attention. Sometimes you can reformulate a question. Or answer the question
with another question. Or even ask for comment from the rest of the audience.
We
implement the stage
First
we speak to the director of the theater.
What
is possible?
Develop
a sketch.
Money?
How
do we reach the goal?
Make
suggestions.
Considerations:
Noise level, financial considerations, height, material, freight
member
of the audience
make
sure that the company stays within the budget
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